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Posted 20 hours ago

Benefit They're Real! Magnet Mascara

£5.995£11.99Clearance
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The wear: Our lashes stayed looking full and lifted all day, and the formula never felt dry, heavy, or uncomfortable. However, the formula does tend to smudge. When we baked under our eyes, we didn’t see any smudging along the lower lash line until after about six hours, but when we didn’t set our makeup with powder, we did see more smudging after just a few hours. If you tend not to have oily skin, then you might not have any smudging at all. That you can create long lashes with just the right amount of volume in just a few swipes. It’s foolproof.

While the brush's magnetic center is a standout feature (they're actually working to patent the technology in the EU and the U.S.), there are a few other design characteristics worth pointing out. The mascara's custom-engineered brush also boasts soft zig-zag bristles that allow it to comfortably glide through your lashes and lift them. The development team also spent time innovating the mascara's wiper. Customized to the brush, you're guaranteed to get the right amount of product on the brush every time you pull it out of the tube, without having to worry about mess, excess, or clumps. What it is: An extreme lengthening mascara that uses a magnetically charged brush, which pulls the magnetic, mineral-enriched formula up and out beyond the tips of your lashes. The formula is designed to be water-resistant, lightweight, buildable, and claims to give 36 hours of wear without smudging or flaking. We were immediately impressed with the formula and how effortlessly it coated our lashes. Even after layering it through our lashes just a few times, we had impressive length. It also kept our lashes well separated, and they didn’t clump together.

Lashes look long and lifted; Benefit did an instrumental test on 21 women and the results were that lashes looked 40% longer! The proof is in the picture too, scroll to the team review section for my own before and after to see the effect for yourself. We have BIG beauty news; Benefit, the UK’s number 1 premium mascara brand has a new launch! The best-selling they’re Real! range, known for its ‘lashes beyond belief’ formulas, is welcoming a new product to its line-up, and it’s unlike anything we’ve seen before! Drumroll please (and a sharp intake of breath) for the Benefit They’re Real Magnet Extreme Lengthening & Powerful Lifting Mascara. The next in a line of legendary mascaras, we can say with surety that the all-new { They’re Real! Magnet Extreme Lengthening & Powerful Lifting Mascara} is destined for icon status. Chances are if you tried the original They’re Real! Lengthening Mascara, you may find it hard to believe that it could get any better (our thoughts exactly…) but the brains behind Benefit have done the impossible!

A mascara that lengthens and provides volume that isn’t clumpy; spidery-looking lashes give me the shudders! Our verdict: We’re pretty obsessed with the new formula! It’s very easy and fast to work with and we loved the lift and length it gave. Even though it does smudge sometimes, it hasn’t stopped us from using it, and we love it as an everyday mascara. Will we be buying the OG They’re Real! Mascara again? We feel kinda bad, but we love the new version so much more, simply for the fact it builds up so fast and adds way more lift and length. However, if you do prefer a more natural-looking, fluffy lash, then you may prefer the original. When I think about mascara, Benefit Cosmetics is one of the first brands to come to mind. As the #1 mascara brand in the U.S, it's safe to say they know how to create lash lengthening, curling, and volumizing products that people love. Anchoring their lash offerings is the They're Real! Mascara family. You're likely familiar with They're Real! Lengthening Mascara, which has garnered praise from makeup artists and Byrdie editors alike. But today, meet the newest mascara launch from Benefit Cosmetics: the They're Real! Magnet Mascara.When it comes to mascara, I look for something lengthening, curling and that doesn’t smudge throughout the day.

Every once in a while, we come across a beauty product that we instantly know is in a league of its own; exceeding our every expectation and then some, these attention- holders are so darn good we’ve come to sum them up in just three words: Need. It. Now. That’s it, that’s all it takes to let Team Cult Beauty know they’re in the presence of greatness: the kind of product we buy in twos so we don’t run out, the formula that our friends never hear the end of. Well, { Benefit} has just blessed us with one of those very arrivals… niniq3 Voluminous, Clump-Free, Precise. I absolutely love Benefit's They're Real Magnet Mascara! This product delivers incredible volume, giving my lashes a dramatic and eye-catching look. The curling effect is long-lasting, and it doesn't smudge or clump throughout the day. What sets it apart is the exceptional lash separation it provides, making each lash stand out. The brush design is perfect for precise application, ensuring every lash is coated evenly. It's a must-have for anyone looking to enhance their lashes.

Tip: Swirl your brush instead of pumping it; this will limit the amount of air in the tube and improve the longevity of your product. The look: The new magnet version definitely added extra length and gave a lot more lift than the OG They’re Real! version, while the original formula gives more wispy, fluttery lashes.

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