Bahlsen Pick Up 28 g (Pack of 24)

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The company employed 100 people. At the world exhibition in Chicago, Bahlsen received a gold medal for the “LEIBNIZ Cakes”. The official reason stated by the jury: “Several competitors imitate the LEIBNIZ Cakes in one way or another; but only Bahlsen captures the fine taste of butter.” Hermann Bahlsen died on 6 November 1919. He was succeeded by three of his four sons; 1919 Hans Bahlsen (1901–1959), 1922 Werner Bahlsen (1904–1985) and 1930 Klaus Bahlsen (1908–1991). Together with a young management team, the second Bahlsen generation started restructuring and modernising the company after the economic decline that had resulted from inflation and the Great Depression.

Bahlsen

Bahlsen increases its commitment abroad, opening up new sales markets in the Middle and Far East. Offices are opened in Dubai and a year later in Shanghai. Bahlsen enters the cake business by taking over the Brokat Bakery in Oldenburg. By now Bahlsen employs 7,000 staff members in total. Bahlsen intro­duces its new brand strategy: Two umbrella brands – BAHLSEN and LEIBNIZ – now represent the company throughout the world. Werner M. Bahlsen will head the newly founded Governence Board. Further members of the Board, which will meet about five times annually, are: The Second World War broke out two months after Bahlsen celebrated its 50th anniversary. Food products were rationed, and raw materials were short. Biscuits were only sold against bread stamps. Many employees were conscripted into the German army. The technical department had to discontinue its research and development work. The assortment of products was reduced to eleven products while emergency rations for the army and crisp bread was added.The international Bahlsen Group has acquired a majority of Rawbite ApS, the Danish organic food brand and producer of organic fruit and nut bars. Bahlsen relocates cake production from its factory in Oldenburg to the nearby production plant in Varel. The newly integrated production facility for cakes enables innovation in technology. A model of a large factory including homes in Hannover, the so-called “TET City”, is presented. The further course of the war prohibited the implementation of the plans made by Bernhard Hoetger. Werner M. Bahlsen, Werner Bahlsen’s youngest son, joins the company. His brother Lorenz Bahlsen already joined in 1973.

Bourbons to Digestives: how biscuits got their names From Bourbons to Digestives: how biscuits got their names

Unknown thieves steal the Golden Biscuit from the Pretzel Men sculpture on the façade of the company's headquarters in Hannover, attracting the attention of newspapers and television stations around the world. Bahlsen joined the “Foundation Initiative for the Compensation of Former Enforced Labourers during the Second World War”. Due to shortage of space, production in the headquarters in Hannover, the oldest factory of the company, is outsourced to plant in Barsinghausen.

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Hermann Bahlsen changed the English word "cakes" into "Keks". Some years later, the new term was officially approved and incorporated in the German dictionary. The company moved into the new factory building in Lister Straße and the new headquarters in Podbielskistraße. Pictures, sculptures, and ornaments created a pleasant working environment. Several social institutions arose.

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On 1 July 2014 Bahlsen becomes 125 years old. In October 2014, the anniversary is celebrated officially. For the first time in the history of the company, all 2,500 employees from around the world are invited to Hannover.

In May 2018, the Bahlsen Group introduced its new corporate design as a visible expression of its corporate identity. At the heart of the new design is the "The Bahlsen Family" logo: The new logo features the traditional TET character that has been retrieved and a specially developed font. Bahlsen was awarded a gold medal again at the Exposition Universelle in Paris for its “specialities”.