Jatt Life Vodka

Product Information

The Panel noted that the complainant had raised concerns that the word was seriously offensive within the Sikh community. The Panel therefore requested that expert advice be sought from various Sikh representative organisations to understand more about the definition of the term and any potential cultural meanings associated with the word. The Code Secretariat sought a view from five Sikh representative organisations all of which did not respond. In the South Asian community I’m from, girls are seen as inferior. Boys are celebrated, while girls are seen as a burden, bringing pressure on a family.

Founded by Wolverhampton husband-and-wife entrepreneurs Baz and Sunny Kooner, it supplies four different flavoured vodkas and has made waves in the spirits market thanks to an online marketing campaign featuring social media influencers, upmarket bars, exotic locations and supercars. Ellis said: “As soon as I met Baz and Sunny and listened to their plans for Jatt Life I felt that I wanted to be involved because their ambition to shake up the vodka market and make it known right across the world is incredibly exciting.Jatt Life, which was only set up in March last year, has already sold more than 200,000 bottles of its vodka across the UK and in Australia, Canada and New Zealand. Expanding beyond vodka, Jatt Life has ventured into the world of Irish whiskey, a spirit known for its smoothness and triple distillation. The brand's Irish whiskey aligns with its mission to offer refined and premium spirits, likely characterised by a balanced flavour profile and a gentle warmth on the palate. Jatt Life markets itself as a high-end aspirational brand and began its rapid rise during 2020 by embarking on a social media campaign featuring supercars, glamorous locations and a host of celebrity influencers, including stars from The Only Way Is Essex and Ibiza Weekender – and has since featured on Sky TV and in Vogue magazine to name a few.

Chris Ellis said: “As soon as I met Baz and Sunny and listened to their plans for Jatt Life I felt that I wanted to be involved because their ambition to shake up the vodka market and make it known right across the world is incredibly exciting. It’s a huge undertaking and we’ve made an incredible start, but bringing Chris and Tom on board is a game-changer for Jatt Life, because their expertise and experience is unrivalled when it comes to turning brands like ours into world-leaders.” Sunny says her heart 'overflows' with love for her daughters (Image: Copy Media) Read More Related Articles Jatt Life has become an official supplier to all four of Birmingham nightclub owner Wayne Tracey’s city centre venues, Snobs nightclub in Smallbrook Queensway, Sobar in the Arcadian Centre, Theatrix and Henman and Cooper, both in Colmore Row.I want to celebrate women. I feel it’s my duty to celebrate women, and my girls are my absolute badges of honour. I would also like to raise concerns over the name as it is a name based around caste, which within the Sikh religion is not condoned nor do practising Sikh’s drink alcohol so it is very disrespectful.’

Baz said: “We said when we set Jatt Life up that we wanted to do things differently as well as bigger and better than anyone else, and we’ve got huge ambitions to create a brand that will eventually earn unicorn startup status.People still think it’s okay to say ‘ooh it’s going to be expensive when they get married’ - they wouldn’t say that to me if I’d had four boys, then they’d say I was so blessed - but life is expensive; school, nursery, education, feeding and clothing them is expensive. And, while I’m sure there are certain families where the girl’s side pays for everything, from my experience now everyone pays 50-50, so it would be just the same if I had all boys. We don’t settle for anything less than the best. 5 times distilled; it is not just premium, it is ultra premium. It is both smooth and luxurious. Their latest award was a Silver Medal for Jatt Life’s original five-times distilled French grain 40 per cent abv vodka in the Super Premium category of respected industry magazine Spirits Business’s Vodka Masters 2021 competition, which was held earlier this month. Baz and Sunny founded Jatt Life in early 2020 and currently produce a range of four different ultra-premium vodkas – its original silver medal-winning 40% ABV vodka, Forest Fruits, Lime Zest and Orange and Pineapple.