$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)

Product Information

I think an easy mistake that business owners and entrepreneurs make is trying to appeal to everybody, to every business. By the end, you’ll have a Grand Slam Offer of your very own – no matter what kind of product you sell.

As Dan Kennedy said, “There is no strategic benefit to being the second cheapest in the marketplace, but there is for being the most expensive. com/training/offers and select “Naming Products” to watch a short video tutorial so you can start using this in your business to make more sales ASAP. We’ll start by exploring the psychology of pricing and perceived value, and then dive into how to differentiate and optimize your specific product or service.Hormozi’s Grand Slam Offer – named in homage to both Bezos and the significance of such an occurrence in baseball – facilitates just that. No pensé que llegaría a leer un libro de estas características en la vida, pero ya ves, una nunca sabe lo que le espera.

The goal is to be so much higher that a consumer thinks to themselves, “This is so much more expensive, there must be something entirely different going on here. We are trying to make egregious amounts of money that will have your relatives asking if what you are doing is legal. The bestselling productivity book Atomic Habits explains that humans tend to take the path of least resistance, so if we want to encourage ourselves to do a good habit then we should make it braindead simple. So it's not about the money, it's about the status (the perceived increase in relative standing when compared to others socially or professionally). Travis Jones states that the secret to sales is to “Make people an offer so good they would feel stupid saying no.T. In his 1966 book Breakthrough Advertising, Schwartz wrote: “Copy cannot create desire for a product. Tens of millions of dollars in the bank later, it was, and still is, the richest I have ever felt in my life. If you run any sort of business whether it be a brick or mortar or a software company I highly recommend reading.

But before we dive into how to build your retire-forever offer, let’s first be clear on what an offer is. The goal must be that upon hearing about your offer, your ideal prospects are interested enough to take action. Some marketing books like Influence by Robert Cialdini (our summary) focus on the theory and principles, while this book is full of practical exercises that we can complete today. In a nutshell: In this chapter, you will see a” back of the napkin” bullet list to summarise everything you’ve learned and why. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t).As such, as business owners, it is up to us to communicate these value drivers with clarity to increase the prospect's perception of these realities. The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. According to Alex Hormozi, the secret to a retire-forever sale lies in creating a Grand Slam Offer – a big-ticket offer so irresistible, people would feel stupid turning it down. Hormozi details many different kinds of guarantees in the book, but they all boil down to you putting skin in the game in the deal. Even huge companies use similar techniques, like McDonald’s selling combo meals instead of just individual items, or Apple now bundling multiple subscriptions (music, TV, games, news, etc) into one offer.

Meanwhile, I’m over here in a ratty t-shirt and my give-up pants, sucking the Pop-Tart outta my molars, about to go watch Love Is Blind: After the Altar on Netflix. However, I cannot deny that this book helps remind you of some important points, such as that you need to narrow your audience because no one can serve two masters.On instinct, before I even had cracked open either book, I had also purchased the audio versions of each book. Buen libro, la verdad, pero repito: soy nueva en esto, no sé si el nivel será suficiente para todo el mundo. I have read several business books and been in business coaching programs and this book provided clear and powerful methods to transform your business to achieve a 7 figure+ business. Decreasing the difficulty of achieving the dream outcome can massively boost the appeal of your Grand Slam Offer.