Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

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However, if you look past that, this book is a good choice in building a good brand strategy foundation. uk/landing-page/quercus/quercus-company-information/">The data controller is Quercus Editions Ltd.

The book is split into two areas of focus - the theory and history of branding (thereby providing context) and the development of a practical understanding of the subject. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.But is it a fairly decent account of the considerations and practical processes involved in the development of a brand identity? This book is mainly for graphic designers as it involves a comprehensive discussion of the design process, such as how to get inspired, start sketching, create several designs and so on. She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA.

The case studies themselves are decent examples of the points made and they go into enough depth to be useful guidelines. Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries digital media, fashion, advertising, product design, packaging, retail and more. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer.The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Although it discussed the tangible and intangible aspects of creating a brand, it gave more attention to the tangible elements or the visual identity of branding, though it has pointed out how the creation of brands needs to include a purpose, a message, a promise and several objectives which would guide designers through the designing process. In my opinion this would have been much more demonstrative and provided the reader with a clear design process to follow, with clear reference to the different considerations required when developing a successful brand. Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.

This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. Catharine Slade-Brooking is a Senior Lecturer on BA Graphic Communication at the University for the Creative Arts and has worked on design and branding projects for companies including Lloyds Bank, ICI, Sunday Times, Random House, The World Wide Fund for Nature and Zenica.The content of the book has been derived from Catharine Slade–Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. One final suggestion, it's a guidance book so you might not read all the chapters, only the ones the are related to your part/role in the team/department.

She has written widely on graphic design subjects including 'The Encyclopedia of Illustration Techniques' and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum Oslo. Ultimately, I don't think you're missing out on anything ground-breaking by not picking this book up. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.However, I will say that it's a fairly sturdy introduction to the subject and worth a read if you are a first year Graphics student (college, not uni) who is contemplating a future in either branding or advertising more generally. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. To sum up, it's recommended for both marketers and graphic designers, as both teams need to be involved in the process of establishing a brand identity.