Wrigley's (Pack of 40) Big Red Gum

Product Information

Today, this classically styled, simple gum is one of the most familiar and well-loved gum products on the market. People adore Big Red gum for standing out from the crowd and offering a taste profile that most gum products cannot boast. Most cinnamon products are too spicy and hot to be enjoyable to chew, but the Wrigley family learned early on that this was not the right flavor profile to create for their cinnamon gum.

Like its sister product, Juicy Fruit, Big Red had its own commercial jingle, called Kiss a Little Longer, which was used from 1977 to 1998. The song was composed by Peter Cofield from Sunday Productions in New York City, and sung by Ryan Devereaux. Many of the commercials depicted couples passionately kissing in a romantic setting for an unusually long time, always including one kisser who then must chase his departing ride. Even as a non-smoker, I know that gum is no magic bullet to quitting smoking, but products, such as nicotine gum, aim to help. Any gum that helps you reduce and quit smoking is good news for your teeth and oral health. Smoking significantly increases oral cancer.Wrigley's was founded on April 1, 1891, although it didn't begin offering chewing gum until the following year. In 1979, three years after Big Red was introduced, the brand's marketing strategy was re-positioned on the concept of 'long lasting fresh breath.' The "Little Longer" campaign was developed to communicate Big Red's product superiority and the benefits it conferred on those who wanted to 'stay close longer.' The marketing situation and conclusions that led to the "Little Longer" campaign began with an awareness that the use and market share of Big Red were declining. At the time, Big Red was only weakly perceived as a cinnamon gum compared to Dentyne, a leader in the national market. The advertising agency BBDO identified two problems that many cinnamon gum chewers faced that Wrigley's could exploit with Big Red. [4] First, the gum did not keep a chewer's breath fresh for a long enough time, and second, many brands of cinnamon gum were too small. Big Red was superior to its competitors in both of these senses, and the marketing statement "No little cinnamon gum freshens breath longer than Big Red" was developed in response and had appeared in many advertisements since then. For everyone who loves cinnamon candy and doesn’t like minty breath fresheners, there is nothing else that comes even close to competing with Big Red gum. Over time, the Wrigley company made efforts to indicate that gum chewing was not only good for your breath, but it was also good for your mental well-being. Big Red was often at the center of these discussions as it was considered the most enjoyable of the gum lineup for long-duration chewing. In gum form, it is something of a rare commodity and a luxury item amongst the student population here in Australia due to the fact that you can't buy it here. Compare to cigarettes in prison. Posession of Big Red leads to a higher position in negotiating who buys the next round of beer, game of pool, etc. Kiss a Little Longer was an advertising slogan used by the William Wrigley Jr. Corporation to market their gum products in the late 1970s.

Find sources: "Big Red"gum– news · newspapers · books · scholar · JSTOR ( November 2022) ( Learn how and when to remove this template message) Big Red is a cinnamon flavored chewing gum introduced by the William Wrigley Jr. Company in 1975. Big Red was available in the United Kingdom and Ireland in the mid to end of the 1990s, but is no longer available there. [1] [2] It is a popular souvenir for visitors to the United States from Ireland, or the United Kingdom. [ citation needed] Big Red and Juicy Fruit were both the result of a strange turnabout in the business plans of the Wrigley family. Early in the life of the Wrigley family business, the company sold baking powder. They always included a small piece of chicle-style gum with each sale to help them stand out from their competitors. It became clear over time that people liked the chewing gum more than the baking powder that the Wrigleys were selling.However, its pleasant and unusual flavour is not the only reason for its standing as a bargaining tool. By now, it was clear that these gum products were going to stand the test of time, and the Wrigley family continued to produce their gum products even during WWII when they were declared the sole suppliers of gum for the military. A Wrigley family member was in charge of the business all the way through 2006, then the company finally changed hands and was sold to the Mars Inc. company.