Fall in Love with the Problem, Not the Solution: A handbook for entrepreneurs

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If we are in love with a solution, we are unable to see its assumptions: Does the solution require a large amount of data that we don’t have? Or equipment that is not compatible to our plant floor machinery? Do we need specialized training that is too costly, and do our folks have enough time to take it? Did we provide the right incentives for that training?

People fall in love with the solution because they want easy answers and seek magic bullets. Unfortunately, magic bullets don’t exist. Uri Levine is a two-time unicorn builder of Waze and Moovit, which are both traffic and navigation apps.

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If you happen to find yourself in love with a particular idea, you can make that the first one you put through the Build-Measure-Learn loop. You’ll have several other ideas ready and waiting to be worked on if it turns out that solution you were pining after wasn’t Mr. Right after all. Resiliently and resolutely moving on to the next idea, when the one you were excited about didn’t work out, is another way of demonstrating your love for the problem. Step 3: Use the decision framework to fall in love with the right solution This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor.

The Lean Canvas isn’t a better Business Model Canvas but a different canvas altogether. Even though I changed 4 boxes, the addition of the Problem box continues to generate the biggest mind shift in the resulting business model. I approached the CEO and shared my thoughts. The Telmap platform seemed an ideal one to carry out my vision. The FreeMap Israel app was a combination of two parts—navigation and map creation. The app created the map as you drove and used it at the same time for navigation. It ran on personal digital assistants (PDAs), as there were no iPhones yet. As its name implies, FreeMap Israel was entirely free—both the app and the map.One of the things that stood out to me about this book was Levine's emphasis on the importance of customer experience. He argues that by falling in love with the problem and working tirelessly to solve it, businesses can not only improve the customer experience, but also drive innovation and growth. Levine provides numerous examples from his own experiences at Waze and other companies to illustrate his points.