Pure, White and Deadly: How Sugar Is Killing Us and What We Can Do to Stop It

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Throughout this period, both print and broadcast media gave increasing coverage to sugar. But the single most influential article was a cover story on the sugar v fat debate by Gary Taubes in The New York Times Magazine in 2002. [7] His work also encouraged other journalists, including cookery writers, to publish articles on sugar. Today, articles, columns and programmes on sugar have become ubiquitous and are too numerous to count. The Wikipedia article on John Yudkin includes references to several articles on ‘’Pure, White and Deadly’’ in both the medical press and the lay press down to the year 2016. A more recent example, Fat didn’t have a lobby, appeared in December 2017 in Süddeutsche Zeitung Magazin. Epidemiological evidence similarly pointed to excess sugar consumption as a contributory factor in the development of type 2 diabetes. As before, the evidence relied on a comparison between different countries in the incidence of type 2 diabetes and the consumption of sucrose, and also on within-country differences between sub-populations that consumed less or more sucrose. Moreover, in developed countries, the increase in sucrose consumption that had occurred over the past several decades appeared to run parallel to the increase in the incidence of type 2 diabetes. Experiments with rats showed that the feeding of sucrose led to impaired glucose tolerance (results with human subjects were more equivocal). The author mentions several other conditions that he believed were caused by or exacerbated by the consumption of sucrose: dyspepsia (indigestion), dental caries, seborrhoeic dermatitis, changes in the refractive index of the eye, and various forms of cancer. With the exception of dental caries, none of these conditions showed as strong a link with sucrose consumption as CHD and type 2 diabetes did.

In 1933 Yudkin married Milly Himmelweit, who had recently left Berlin to escape the worsening political situation. The marriage lasted until her death in March 1995. They had three sons, Michael (born 1938), Jonathan (1944–2012) and Jeremy (born 1948). More than 40 years before Gary Taubespublished The Case Against Sugar, John Yu I'm A Celebrity fans convinced Nella Rose will follow in Grace Dent's footsteps and be the next to QUIT the show Gore-Langton, Louis (9 November 2016). Sugar Nutrition UK: Born 1964, Died 2016. Food Navigator. William Reed Business Media, Crawley, UK One can't get no satisfaction! Rolling Stone Ronnie Wood, 76, is joined by glamorous wife Sally, 46, as they chat to Prince William at the Tusk Awards

In 2009 Robert Lustig, a pediatric endocrinologist of the University of California, San Francisco, with a special interest in childhood obesity, made a video, Sugar: The Bitter Truth. [8] Lustig and his colleagues had discovered, independently of Yudkin's work, that sugar has serious deleterious effects, particularly in the etiology of diabetes and obesity. In his video, Lustig referred to his re-discovery of and admiration for Yudkin's research. The popularity of the video, which has been viewed several million times, has contributed to a resurgence of interest in Yudkin's research. [11] Omid Scobie accuses King Charles of evicting Prince Harry and Meghan Markle from Frogmore Cottage in 'cheap shot' to 'punish' couple for Netflix series The last paragraph of Chapter 1 begins "I hope that when you have read this book I shall have convinced you that sugar is really dangerous." The message was extremely unwelcome to the sugar industry and manufacturers of processed foods. These firms employed a number of methods to impede Yudkin's work. The final chapter of Pure, White and Deadly lists several examples of attempts to interfere with the funding of his research and to prevent its publication. It also refers to the rancorous language and personal smears that Ancel Keys— the American epidemiologist who had proposed that saturated fat was the primary cause of heart disease— employed to dismiss the evidence that sugar was the true culprit. Keys wrote, for example:

Yudkin's publications from the Department showed an unusual breadth of interests, including (in addition to biochemistry) further studies of adaptive enzymes, [18] [19] nutrition and public health, [20] diseases of affluence, [21] [22] food choice both in human beings [23] [24] and in experimental animals, [25] and historical aspects of the human diet. [26] [27] But his concern became increasingly focused on two topics: the treatment of overweight and the harmful effects of excessive sugar ( sucrose) consumption. Their effectiveness varies. In many cases the charges are small, the data on sales and consumption are imperfect, and consequently the effects are disputed. The most powerful to date is again in the UK, with the Soft Drinks Industry Levy. It was structured with the intention not of suppressing consumption but of stimulating reformulation. So it took the form of a “levy” on manufacturers, not an excise tax at retail level. It was effective: most mass market drinks have reduced their sugar content to evade the levy. [31] Lustig, Robert H. (July 2009). Sugar: The Bitter Truth on YouTube. University of California TelevisionHelen George dazzles in a ruffled dress for the King And I photocall after spending time withonscreen husband Olly Rix in the wake of splitting from partners Akinyanju, P.A.; R.U. Qureshi, A.J. Salter and John Yudkin; Salter, A. J.; Yudkin, John (1968). "Effect of an "Atherogenic" Diet Containing Starch or Sucrose on the Blood Lipids of Young Men". Nature. 218 (5145): 975–977. Bibcode: 1968Natur.218..975A. doi: 10.1038/218975a0. PMID 5681247. S2CID 4215023. The 2012 edition was published by Penguin under the title Pure, White and Deadly: How Sugar Is Killing Us and What We Can Do to Stop It. Yudkin's text is identical to that of the 1986 edition. In addition the new edition has an introduction by Robert Lustig, who had, independently of Yudkin, discovered some of the deleterious effects of sucrose, particularly in the aetiology of obesity in childhood. This edition of Pure, White and Deadly has been translated into German and Korean.