Heineken Silver Beer Lager 12x330ml Bottles

Product Information

Enjoying a crisp and refreshing lager sometimes comes at the expense of taste and quality, but beer lovers can say goodbye to compromise with the introduction of Heineken Silver," said Borja Manso Salinas, Vice President of Marketing for Heineken Brand. "It's crafted to meet the needs of a new generation of experience seekers with a lower-carb, lower-cal recipe that won't fill you up when you're getting down, making it the perfect choice for sipping at concerts, sporting events, or any occasion where friends gather to enjoy all of life's flavor." Alexander Wilson, category & commercial strategy director – off trade at Heineken UK, said: “Our research shows growing popularity for premium and lighter style drinks, particularly among Gen Y and Gen Z drinkers who are looking for better quality beverages while also moderating their alcohol intake. As lager under-indexes with Gen Y and Gen Z drinkers, the opportunity is to add lager to their shopping baskets. Heineken Silver offers these drinkers a more inclusive and accessible taste that also meets their needs for a more refreshing lager, opening up new opportunities to drive incremental sales for retailers.”

Bram Westenbrink, Global Heineken® Brand Director at HEINEKEN, said: "We launched Heineken® Silver in the metaverse first as an ironic take on a product launch to highlight that we believe the best way to experience Heineken® is in the real world. Today we are really playing with this virtual to real world, with 'phygital' events across Europe, celebrating the new addition to the Heineken® family by delivering the best of both worlds; engaging entertainment like in the metaverse but with 'in person' experiences and a beer you can actually drink!"HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business. The most anticipated product launch in company history, Heineken Silver takes center stage as a premium new option in the light lager category that makes up nearly half of the U.S. beer market by volume. At 4% alcohol by volume (ABV), Heineken Silver is brewed specifically for the American palate with a more accessible flavor profile and 3.2g of carbs and 95 calories in a 12-oz serving.

Playing on the blend between the physical and digital worlds, the Heineken® Silver events across Europe included elements taken from Heineken®'s launch in Decentraland and brought into the real world to be enjoyed by consumers. With these 'IRL' (in-real-life) events taking place in cities including Amsterdam, London, Milan and Madrid, consumers were able to experience some of the most bizarre creations from the metaverse before being able to enjoy their first extra-fresh taste of Heineken® Silver – for real. Heineken has announced it will launch Heineken Silver, a premium lager aimed at Gen Y and Gen Z drinkers. Heineken Silver is billed as an extra-refreshing lager at 4% ABV and is made using an ice-cold brewing process at -1°C for “a crisp flavour and subtle finish”, with a low bitterness of 10 IBUS (International Bitterness Units) offering a lighter drinking profile. Heineken Silver aims to deliver a “premium offering and a more accessible taste that will drive appeal and sales among younger adult drinkers”. An additional one million HLS sales opportunity has been identified by Heineken for the wider launch of Heineken Silver, which will be made available in 14 countries this year including the United Kingdom, Spain, France, Italy and the Netherlands.Heineken Silver has been designed to offer a differentiated proposition to Heineken and Heineken 0.0 (which hit the US in 2019 after a European launch). Consumers will be able to get their hands on the real Heineken® Silver throughout Europe from 7 th April 2022. With a crisp flavour and a subtle finish, Heineken®Silver has a lighter drinking profile that's designed for modern taste preferences. Crafted using the same star-quality natural ingredients as Heineken®Original, it's a crystal-clear, all-round crowd pleaser that is extra fresh – for real.

Launching in South Africa on June 1 – after first launching in the UK in March 2022– the new offering is claimed as a first on the Africa continent. “This addition to the Heineken portfolio brings an unparalleled level of crispness and smoothness, offering both beer enthusiasts and a host of new fans a premium taste experience like no other,” the company adds. The product will be prominently featured at Heineken's famous partnership events throughout the year, including Coachella Valley Music and Arts Festival, the US Open Tennis Championships and Formula 1 races, and it will serve as the title sponsor of the much-anticipated Formula 1 Heineken Silver Las Vegas Grand Prix 2023 in November.Heineken Silver is billed as a premium new option in the light lager category: a chunky category which makes up nearly half of the US beer market by volume. Sessionable occasions​ Marcel Swain, head of marketing at Heineken, expressed his pride in introducing this innovative alcoholic beverage to Africa, where beer culture is vibrant and ever-evolving. “Through distinctive the taste of Heineken Silver, we invite our consumers to savour the perfect blend of crispness and smoothness, crafted exclusively for their enjoyment.