Kucharek Vegetable Universal Seasoning, 500 g Preservatives Free

Product Information

The breakout year for the company was 1995, when a Kucharek universal seasoning began to be produced. In the same year the Prymat brand was registered and it offered uniform seasonings and special blends of spices. In 2005 another advertising campaign was launched that strengthened the brand position on the Polish market. The slogan was then “There is Kucharek. There is the taste”.

In 2003 the Kucharek universal seasoning became the market leader of universal seasonings and was given the “Q” quality mark. In the same year the first advertising campaign of the Prymat brand was mounted under the slogan of “100% of the seasoning”.

Disclaimer

In 2008 Prymat sp. z o.o. completed the implementation project of the SAP system – a world’s leading and most comprehensive IT solution. In the same year the image of the Kucharek brand was altered, including all product categories in the brand range. In addition, the Kucharek universal seasoning was awarded the Consumer’s Laurel. In 1999 the Prymat brand portfolio exceeded 80 items and the seasoning range was expanded by products for the Horeca industry.

Kucharek is currently the most popular all-round spice, both in Poland and the Czech Republic. It is equally popular in many countries of Central and Eastern Europe, where traditional cuisine is of great importance. The year 2006 also saw a turning point in the history of the brand Prymat Sp. z o.o., which involved a thorough change of the graphic design into the well-known now and characteristic claret line. For years, Kucharek All-Purpose Seasoning has been extremely popular, which is why Kucharek has become an umbrella brand for several types of categories, complementary to the basic seasoning and belonging to the food products segment. Apart from the All-Purpose Seasoning, Kucharek, today comprises of broth cubes, liquid spices, and also many other products. Kucharek is produced using a careful selection of the ingredients, and the production process itself meets the most stringent standards. This ensures the highest of quality Seasoning and its popularity with gourmets both at home and abroad.

Prymat Group in Europe

In line with current trends and consumer needs, Kucharek All-Purpose Seasoning does not contain any preservatives or artificial flavourings. In 2006 Robert Sowa, a renowned cooking master, became the Prymat brand ambassador, who has been associated with the brand to this day. In November 2007, Prymat took over one of the leaders of the seasoning market in the Czech Republic – Pěkný-Unimex s.r.o.