PROVOKE Cool It Blue Toning Sulphate-Free Shampoo and Conditioner Duo Pack 200 ml, No Red and Orange Brassy Tones for Brunettes, Warm Blondes, Highlighted and Balayage Hair

Product Information

Overall, our favorite blue shampoo is Matrix Total Results Brass Off Color Depositing Blue Shampoo. We love that it's formulated specifically for lightened brunette hair and that the sulfate-free blend uses blue-violet pigments to provide a brilliant cool-toned finish with no brassiness in sight. Having said that, Not Your Mother's Triple Threat Brunette Blue Treatment Shampoo is an excellent choice for those on a budget but still want to tweak the orange out of their warm brown highlights. While there are many standout blue 'poos on the market, Matrix Brass Off shines above the rest. Formulated specifically for lightened brunette hair, this sulfate-free hair wash deposits blue-violet pigments to minimize brassiness. In other words, it creates a stunning cool-toned finish that brings out the intended effect of your color-treated hair. The vanilla-rose scent doesn't hurt either. For highlighted and blonde hair, the results of using a blue pigment may be different and, potentially, less appealing. It is not recommended for golden or yellow-based blondes because blue shampoo can add a green tint to the hair. Remember, when yellow and blue mix, it creates a green color – a hair color mistake that is very difficult to correct. Thus, when your hair is highlighted to yellow, you should be very careful with blue toners and blue shampoos. In fact, it can improve the overall quality of your hair by filling gaps that come with prolonged hair damage.

For added shine, heat protection, and deeper nourishment, use our Touch Of Silver Leave-in Conditioner before drying. Simply spray onto wet or towel dried hair. The pro-vitamin B5 formula will help to make your hair smoother and more manageable after just one wash. If your hair is highlighted to a pale yellow or almost white blonde, a blue shampoo can give it a slight blue tint. Thus, when you seek an icy blonde color, it is key to use a silver blue toner instead of a blue one. It will neutralize the underlying red and orange pigments in your hair and enhance the icy tones. Blue Shampoo vs Purple Shampoo Frequency of Use: Most blue shampoos are intended to be used two or three times a week, which is the case with Not Your Mother's Triple Threat Brunette Blue Treatment Shampoo, though weekly use is often plenty. Be sure to read the directions carefully to avoid overusing it, as the blue pigments could leave your hair with a purple tint. "Sometimes purple or blue toning shampoos can over-tone and cause the hair to look dingy," adds celebrity hair colorist Guy Tang.

How to Use a Blue Shampoo?

The secret’s out! Our purple shampoos aren’t just for blondes. Get the lowdown on using our Touch Of Silver products to make your brunette look amazing too.

First application I found it very drying, as I was applying the shampoo it felt like it was stripping it, my hair felt extremely dry but I think this is becausing it was doing its job and let’s face it it was getting through months of hair colour! Keratin is a fibrous protein which makes up the main structure of your hair, skin and nails. It accounts for 65% – 95% of your hair, protecting the cuticle and interior structure of the strand’s cortex and repairing any damage that occurs. Shelly Aguirreof Chicago'sMaxine Salonis a professional stylist with 12 years of experience teaching at salons and tradeshows.As keratin is a protective protein it can help to strengthen your hair and make it look shinier and healthier. Keratin forms a protective barrier around your hair, restoring the cuticle and helping it to retain moisture – reducing dry damage and boosting shine. Made specifically for lightened brunette hair, this sulfate-free shampoo deposits blue-violet pigments to reduce brassiness and counteract unwanted warm tones. Theresa Holland has been contributing to Byrdie since 2020, covering wellness, makeup, skincare, and haircare. For this story, she interviewed two stylists for product recommendations and insight into the science of color-depositing hair washes. Having tried a handful of blue/purple shampoos in the past, she's particularly fond of Fanola and Kevin Murphy. You can read more stories by Theresa on MyDomaine and The Spruce.

I noticed a difference in the colour after about the third wash, the light hair had begun to darken and blend in with the rest of my hair. Keratin is found naturally in your body. However, it can be easily destroyed by heat, chemicals, and pollution. Lots of people choose to replenish this with keratin-based hair products and treatments to make sure the health and appearance of their hair is the best it can be.

Blue Toning

Different hair types have different levels of naturally occurring keratin. Curly or frizzy hair will have less keratin than naturally straight tresses, as will chemically treated hair (if it’s been dyed or permed). These types will see the biggest benefits of a keratin hair treatment. Apply blue shampoo to wet hair in the shower. Lather it around, focusing on the color-treated sections, and allow it to sit for three to five minutes. Then rinse it out and use a conditioner like you normally would. Some blue shampoos call for using gloves to avoid getting the color on your skin, but most will wash clean from your hands when you rinse your hair. This is super important in summer months where UV protection is a must to protect your hair from sun exposure, or if you frequently use heat styling tools. Keratin will help keep your healthy shine and you’ll see fewer split ends forming, so you can say goodbye to frizz!

While fair-haired folks often deal with a yellowing effect, brunettes often see an orangey hue. Blue shampoos are one way to combat this—they neutralize the coppery color by adding a cool-toned finish. Just bear in mind that "blue" is somewhat subjective. So while you'll find plenty of undeniably cobalt options, many lean toward indigo and even violet.

Brunette Enhancing

Our Touch of Silver Brightening Shampoo should be applied to wet hair and massaged in before leaving on for five minutes. Brunettes should use our brightening shampoo specifically on the lightened sections of hair. For many, this will mean applying silver shampoo directly to the lower lengths of hair, targeting the brassy sections. Here at PRO:VOKE, we’re the experts in blonde hair. But did you know our Touch Of Silver products are also ideal for brunettes? My hair has been bleached and dyed in the past so it was getting lighter at the ends so was showing a variety of different colours in my hair (not a good look) How? Well, over time, lightened sections of brunette hair can turn brassy and the colour fades. This can occur especially in balayage or ombre hair, or if the hair has been dyed multiple times before. The hair can often become dry and damaged and reveal the underlying pigments which are warmer and more yellow/orange in hue. Of course, some people will like this tone, however, if you don’t, purple shampoo on brunette hair can be your saviour to take out any unwanted warm tones in your hair.