Strongbow Dark Fruit Cider, 4x440ml

Product Information

Thatchers Dark Berry Infused Cider. 4% abv. Its rich fruity flavour and fresh berry aroma adds an exciting new twist to a refreshing pint of Thatchers cider. a b "Strongbow Red Berries, Ginger". cheersonline.com. 20 March 2015 . Retrieved 19 September 2016. However, according to Lumina cider is less likely to be consumed with meals so operators could steal a march by making it more popular. Strongbow has long been one of the most popular ciders in the UK, and Dark Fruits is one of their most popular flavours. So, when a drink like this is launched at 0.5%, you kind of know that low-alcohol cider has hit the mainstream. In the United Kingdom, Strongbow is a blend of bitter-sweet cider and culinary apples, with 50 different varieties of apple used. [15] The apples are grown in England, although imports from France are also used when harvests are poor. It is mass-produced using modern methods and contains apple concentrate and sugar. It is fermented with a controlled yeast strain. Strongbow in the UK does not contain any artificial sweeteners, flavourings or colouring. [16] The Bulmers Strongbow vat is the largest alcoholic container in the world, with a capacity of 1.5million gallons (6.8million litres). [17] Variations [ edit ]

Sandall says: “We’re seeing three key drinks trends at the moment – people opting for premium choices and serves, the growing importance of low and no drinks and people choosing brands they trust.In 2007, the company began trials of Strongbow On Ice, a competitor to other ciders that are served over ice. This uses a specially designed pump that creates a "head" of ice made from cider on the top of the pint. [33] Trials were unsuccessful however, and the product was discontinued.

Thatchers says its Haze and Gold variants are leading the way and extolled the virtues of its 3 in 1 Fusion Font that features Dark Berry, Cloudy Lemon and Thatchers Blood Orange flavoured ciders. In the fruit-flavoured sector, Strongbow Dark Fruit remains the market leader with 63% share, a reduction of 3.2ppts from December 2020 as new draught fruit ciders become established, including Old Mout Berries & Cherries, Cornish Rattler Berry & Stowford Press Mixed Berries. In his role as an independent advocate for cider, he writes, talks, teaches, tastes and trains. He explains: “So often there isn't enough nuance or understanding about the amazing breadth of opportunities and types and styles that exist for cider. It’s often pigeonholed as being a single thing, or it’s a sweet thing or just a summer thing but it can be all of those things and so much more.”

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Molson Coors Beverage Company on-trade category controller Mark Bentley adds: “Consumers are beginning to explore how they can pair new innovations in cider with their favourite dishes in the same way as has traditionally been done with wine. Given the theoretical task of putting three types of cider on at a pub, The Ciderologist is keen to explain his decision in choosing an ‘eastern counties-style’ line, a ‘western counties-style’ option and a flavoured cider too.

Expect a rise in the use of tech and digitisation – following Covid-restricted drinking, the use of technology and digitalisation of venues has now become the norm and presents an opportunity to re-engage with customers and tell brand ‘stories’, driving on-trade trial and brand loyalty.Strongbow Apple Ciders Gold Apple cider 330 ml – Tesco Potraviny". potravinydomov.itesco.sk . Retrieved 13 October 2020. BeverageDaily.com. "Our first ever UK cider can 'challenge' mainstream brands: Carlsberg". beveragedaily.com . Retrieved 19 September 2016. Trends matter according to Molson Coors’ Mark Bentley. He says: “There is a real opportunity for outlets to drive more cider sales over the summer months. The key for suppliers and operators alike is to stay close to the latest consumer trends and deliver innovations that consumers are going to love.”