IRN-BRU XTRA, No Sugar & Low Calorie Fizzy Drinks Multipack Cans with XTRA Taste - 24 x 330ml Cans

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The strongman logo - known as the iconic “Highland athlete” - which features on the cans was originally portrayed by popular Highland Games athlete Adam Brown, with Scottish strongman Donald Dinnie also reportedly approached by Robert Barr to endorse the drinks in adverts.

Eleftheriou-Smith, Loulla-Mae (20 September 2011). "Irn-Bru launches 'fiery' limited edition drink". Marketing Magazine. Archived from the original on 26 November 2011 . Retrieved 14 November 2012. Iron Brew Showcard registered in 1898 by Stevenson & Howell (Reference: 1 143 002)". The National Archives. 1898. Archived from the original on 28 September 2017 . Retrieved 28 September 2017.In 2005, rumours circulated in the Scottish Muslim community that Irn Bru contained alcohol, meaning that many of them feared they would no longer be able to continue to drink the beloved soft drink. AG Barr went on to confirm that Irn-Bru did indeed contain alcohol, but that it was such a small amount as to be virtually negligible, meaning everyone, including the Muslim community, could continue to enjoy Irn-Bru as it didn't go against the teachings of their religion. 15. A Scots ex-pat recently claimed that Irn-Bru (well Iron Brew) was actually invented in the United States IRONBREW bottle label from the New York-made fizzy drink, circa 1900. PIC: SWNS Other than soft drinks, they also produce Irn-Bru Bars and other bright orange confectionery bars. All these products have a very strong Irn Bru taste. They even have Irn-Bru sorbet which is available in some speciality ice cream shops in Scotland.

In the early days of Irn-Bru, a long-running advertising campaign was undertaken in the form of ‘The Adventures of Ba-Bru and Sandy’ comic, lasting from the 1930s to the early 1970s. The`fleet' was a common sight around the region, with many of the animals going on to become famous in their own right, and the giant Clydesdale Carnera (named after boxing champion Primo Carnera) becoming the most famous of all. The standard Irn-Bru distributed in Canada also contains the "Not a source of iron" disclaimer on the label.McCowan's also produced Irn-Bru Bars, chewy, fizzy, bright orange confectionery bars which taste strongly of Irn-Bru, though production ended in late 2005. Irn-Bru sorbet is available in some speciality ice cream shops in Scotland. [62] Irn-Bru and others [ edit ]

Sweney, Mark (12 November 2021). " 'An emblem of Scotland': how Irn-Bru stole the show at Cop26". The Guardian . Retrieved 13 November 2021. Britvic, A.G. Barr merger deal collapses". Reuters. 11 July 2013. Archived from the original on 9 February 2019 . Retrieved 5 July 2021. of the best food and drink advent calendars for 2023 - from gin and whisky to cheese 5. The "World's Largest Horse" once worked for Irn-Bru Picture: Barr'sIrn-Bru Foetus Campaign Leaves TV Viewers Fizzing". The Scotsman. 15 June 2003. Archived from the original on 26 July 2012 . Retrieved 29 June 2009.

Remembering Fiery Irn-Bru and one of our favourite banned ads". Scotsman Food and Drink. 18 October 2018 . Retrieved 23 August 2022. Burke, Darren (February 2020). "Sheffield Irn-Bru factory to go green after striking wind power deal". Sheffield Star. Archived from the original on 8 February 2020 . Retrieved 13 November 2021. A Irn-Bru poster which featured a cow and the slogan "When I'm a burger I want to be washed down with Irn-Bru" attracted a record 700 complaints, while family values campaigners were outraged when an advert showed a young women in a bikini holding a can and saying: "I never knew four-and-a-half-inches could give so much pleasure." Irn-Bru has long been the most popular soft drink in Scotland, with Coca-Cola second, but competition between the two brands brought their sales to roughly equal levels by 2003. [16] It is also the third best selling soft drink in the UK, [17] after Coca-Cola and Pepsi, outselling high-profile brands such as Fanta, Dr Pepper, Sprite and 7 Up. This success in defending its home market (a feat claimed only by Irn-Bru, Inca Kola and Thums Up; Thums Up sold out to Coca-Cola in 1993, and Inka Kola owners Corporación Lindley S.A. entered into a joint venture with Coca-Cola in 1999, giving up all rights to the name outside Peru) led to ongoing speculation that Coca-Cola, PepsiCo, Inc. or its UK brand franchisee Britvic would attempt to buy A.G. Barr. In November 2012 AG Barr and Britvic announced a merger proposal, [18] but in July 2013 the merger collapsed when terms could not be agreed. [19] Old small bottle of Irn-Bru

Irn-Bru ( / ˌ aɪər n ˈ b r uː/ "iron brew", Scots: [ˌəirənˈbruː]) is a Scottish carbonated soft drink, often described as "Scotland's other national drink" (after whisky). [1] Introduced in 1901, the drink is produced in Westfield, Cumbernauld, North Lanarkshire, by A.G. Barr of Glasgow. Irn-Bru ad leaves bad taste". BBC News. 30 July 2003. Archived from the original on 7 January 2008 . Retrieved 5 May 2010.