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The growth has been exceptional and is testament to Moma’s commitment to growing and crafting the highest quality oat-based products,” said marketing director Natasha Thompson. “Investment in advertising will help us achieve ambitious goals for growth, to bring new people into our unique world where delicious things exist alongside healthy and sustainable ones.” The brand is also using the campaign to relaunch itself as ‘The Craft Oat Co’, emphasising the company’s heritage, expertise and passion for oats.
If you’re looking purely at nutrition, some oat drinks typically have less calcium, lower levels of iodine and lower quality protein than dairy milk,' explains Azmina. And it's important when choosing among the best oat milks that you ensure your choice of oat milk does have these added vitamins and minerals.The campaign will highlight how Moma Barista oat drink is perfect for both expert and home coffee making Soya and pea-based drinks have 3 to 3.5% protein. Oat-based drinks in my Vegan Savvy survey provided between 0.5 and 1% protein; coconut drinks were between 0.1% and 1.2%; and almond and rice drinks were also low in protein,' she explains. Best oat milks: Which is the best oat milk to buy? Or are you following a vegan diet and therefore the best oat milks for you are ones supplemented with added vitamins and calcium? When researching her book, Vegan Savvy: The Expert's Guide to Nutrition on a Plant-based Diet, Azmina found that most leading brands fortify their oat milks with calcium, vitamin D, vitamin b12 and iodine to bring them on par with the vitamins in normal cow’s milk. Best oat milks: Is oat milk the healthiest milk? A lot of oat drinks are designed especially for coffee, so try to replicate the smooth creaminess of full fat dairy milk. If this is what you’re after, make sure to look for a Barista oat milk or one with a fat content similar to whole milk. Foamable
I tend to think it's worth paying a little more for fortification with micronutrients, but you may well find cheaper own brand alternatives. Also, go for low sugar versions,' Azmina adds. Splitting in hot drinks is probably the most frustrating thing about trying out a new milk alternative. Look out for acidity regulators on the ingredients list as they neutralise the acidity of your tea or coffee and make sure your oat drink stays intact! Natural sweetness Dairy milk has about 3.5% protein, so you want to choose an alternative that offers “like for like” in terms of nutrition,' she suggests. Make sure the brand is fortified with vitamin D, calcium, iodine and B12,' she advises as these nutrients are important for the healthy functioning of our bodies.With so many options out there, it can be a little daunting to know choices to make. So how do you determine the best oat milk from all the options on the market?
In the 52 weeks running to July 2022, Moma said its oat drinks had grown by 35% in value terms– twice as fast as the category. The drinks had now also overtaken Moma’s porridge range to represent over 60% of the company’s core business, Mercer said. Trendy milk alternatives have taken supermarkets by storm in the past couple of years. Oatly and Alpro, to name a few, have done well in their endeavour to provide the world with a plant-based alternative and even offer up barista oat milk and chocolate oat milk.My mission was to see which one was the tastiest and also most cost-effective. I decided to taste test them all by themselves and then try my favourite two in a cup of coffee, which is how I usually drink my oat milk. I decided the best idea would be to compare three of the big brand oat milk to three own-brand milk. I bought some own brand cheaper alternatives from Aldi and Lidl. I ended up with the Alpro unsweetened oat milk, the Oatly barista oat milk, the Moma unsweetened whole milk, Aldi's own brand oat milk, Lidl's own brand unsweetened oat milk and Lidl's barista-style oat milk. However, they can often be higher in vit D and B12, due to fortification – you also get some fibre due to the oats.' So, now we know what to look for, WH has done the legwork for you to help you find the best oat milks on the market.
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