Innovation Games: Creating Breakthrough Products Through Collaborative Play

Product Information

A market search is a way to get data about the targeted market and customer. It is more than just collecting data and answers about “ what you don’t know“. Indeed, it is useful to learn about “ what you don’t know that you don’t know“. Market searches fall in 2 categories A primary market search specifically collects data to answer a question about a given market segment. For further organization, you can draw arrows between personas to identify who communicates with whom; doing so will reveal the tangle of relationships originating from the system and bring attention to distant customers who use the output of the product. Play Customer-Centric Online

Sune Gudiksen has worked extensively with design, innovation management, future scenario design and strategic foresight. One medium of choice for him is play and game-based techniques to support stakeholder participation, Once the brainstorm is done, have the players to put their notes on the wall. Ask for volunteers to sort the notes into meaningful categories (see Affinity Map). Once finished, ask the sorters to describe their process. With a strong understanding of both the firm’s capabilities and potential customer problems, discuss with the players different applications stemming from these abilities, and different types of customers who may need them. Summarize these on the lower part of Worksheet 1.Begin by giving your players post-its and markers. Draw three columns on a large white board or poster and label them as follows: Once the brainstorm is done, ask the players to put their notes on the wall. Ask for volunteers to sort the notes into meaningful categories (see Affinity Map). Discuss what these categories might mean for your company and products. Ask the players to make a copy of the template for their personal use – draw it or copy/paste it, depending where you are. This lesson shows that when we consider other input and build together, we can get better outcomes. 9. Perceptual Maps

The Apprentice: An engineer or product developer uses the product as an end-user. For example, if the system is used for data entry, the developer enters data for a couple of days. Observers record the engineer's actions, expressions, comments, and suggestions. As Paul Hersey and Ken Blanchard show, participation and delegation are effective with mature group members, while selling and telling are more effective with immature groups.More than a decade after its launch, Duolingo continues to expand its comprehensive approach to learning languages through a redesigned experience and the introduction of new courses for endangered, indigenous, and fictional languages. Users come for the expanding catalog of dialogues and stay for the delightful characters and fun gamified experience, including quests, challenges, and leaderboards to keep learners engaged. Bottom Right = “Take Control of the Sale” – how to pursue goals assertively to overcome customer aversion