Toblerone Milk Chocolate Bar OFFICIAL, made with Swiss Milk Chocolate, Giant, Jumbo Size, 1 bar, 4.5kg

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For the yearly Toblerone Schoggifest, a special oversized bar is created to celebrate the bar's anniversary. The bar's weight represents the years of Toblerone, with the first bar in 2008 weighing 100kg. [16] UK comedy character Alan Partridge battled a longstanding addiction to Toblerones, which became a running gag of his TV series. [ citation needed] The interior of the Tobler factory in Switzerland was the location where the title sequence of Willy Wonka & the Chocolate Factory was filmed. However, the majority of the film was produced in West Germany. [33]

Chrystal, Paul (2013). Chocolate: The British Chocolate Industry. Bloomsbury Publishing. p.68. ISBN 9780747810742. Dark Toblerone was launched in 1969 with White Toblerone following in 1973.Sugar, Whole Milk, Powder, Cocoa Butter, CocoaMass, Honey (3%) MilkFat, Almonds (1.6%), Emulsifier ( Soya Lecithin), Egg WhiteFlavouring, Milk ChocolateContains: Cocoa Solids; 28% Minimum MilkSolids 14% Minimum Koltrowitz, Silke (23 June 2022). "Toblerone loses Swiss exclusivity as production shifts east". Reuters.

Meo, Carlo (2012). Design marketing. Innovare cambiando i significati del consumo (in Italian). Milan: Gruppo 24 Ore. p.53. ISBN 9788863454413. Nasce così una delle aziende che hanno fatto la storia e la fortuna del cioccolato [...] le leggendarie Branches (1904)[Thus was born one of the companies that made the history and fortune of chocolate [...] the legendary Branches (1904)] Chrystal, Paul (2021). Rowntrees: The Early History. Pen & Sword Books. p.62. ISBN 9781526778925. Prudently, Theodor Tobler and his then company, Tobler AG, applied for a patent in 1909 in Bern to cover the manufacture and shape of the bar, and Toblerone thus became the first patented milk chocolate bar. The official who gave the authorising singature was one Albert Einstein who was working in the Swiss Federal Institute of Intellectual Property in Bern at the time. Theodor Tobler applied for a patent for the Toblerone manufacturing process in Bern in 1909. [8] The Toblerone brand was trademarked the same year, at the Swiss Federal Institute of Intellectual Property in Bern. [10] Albert Einstein, who was working at the institute as a clerk, might have been involved in the patenting. Toblerone was thus the first patented milk chocolate bar. [11] It is probably also one of the oldest candy bars using milk chocolate, although not the very first one; the Branche, another iconic product of the Swiss chocolate industry, had been launched a few years earlier. [12] Frank, Allegra (25 September 2017). "Neo Yokio's big Toblerone is real, to the internet's delight". Polygon . Retrieved 11 February 2019. By 1920, the popular Toblerone recipe already faced competition from other manufacturers, for instance from another Swiss manufacturer, Cailler, who launched the Chocmel tablet that year. [26] Another comparable chocolate made in Switzerland (in this case both for the ingredients and shape) is Mahony, produced by Frey. [27] [28]A Toblerone version made of dark chocolate was launched in 1969. A white version was launched in 1973. [13] Toblerone maintains peak performance". Confectionery Production. 26 July 2019. The product has encountered rivals during its 111 year history, including a similar Kolumbo bar in Croatia, and Swiss company Chocolate Frey's triangular Mahony bars. The Tobler company was independent for many years. In 1970, it merged with Suchard, the makers of Milka, to become Interfood. After the Tobler & Suchard merger it was decided to create a new and single source for marketing & exporting the various products manufactured by both companies worldwide, Multifood. Max E. Baumann, the son of Emil Baumann, was made director of this new division. Tobler & Suchard companies merged with the Jacobs coffee company in 1982 to create Jacobs Tobler & Suchard. Kraft Foods Inc acquired the majority of Jacobs Suchard, including Toblerone, in 1990; in 2012, it was spun off (alongside several other brands) to Mondelēz. TOBLERONE - Toblerone Schoggifest 2010". Toblerone.ch. Archived from the original on 22 December 2008 . Retrieved 11 February 2016.

Oltermann, Philip (5 March 2023). "Matterhorn no more: Toblerone to change design under 'Swissness' rules". The Guardian . Retrieved 5 March 2023.

Bryan, Scott (27 September 2017). "There's A Huge Obsession With Toblerones In Netflix's 'Neo Yokio' And It's Sparked A Weird Meme". BuzzFeed. In July 2017, in response to Toblerone's 2016 reduction in size, UK variety store chain Poundland launched its own version of Toblerone called "Twin Peaks", which is larger than the modified Toblerone bar. [29] Cultural impact [ edit ] Moss-covered anti-tank pyramids, commonly referred to as "Toblerones" University of Manchester". The Hitchhiker's Guide to the Galaxy: Earth Edition . Retrieved 3 November 2014. That's about 12 times the size of a standard 360g Toblerone but it also comes with a hefty price tag. Toblerone ( / ˈ t oʊ b l ər oʊ n/ TOH-blər-ohn, German: [tobləˈroːnə]) is a Swiss chocolate brand [1] owned by Mondelez International (originally Kraft Foods). It is produced in Bern, Switzerland, [2] was sometimes manufactured elsewhere in the past, and is planned to be made in Slovakia from the end of 2023. Toblerone is known for its distinctive shape, a series of joined triangular prisms and lettering engraved in the chocolate.

Theodor Tobler, Swiss World". Swissworld.org. Archived from the original on 6 June 2011 . Retrieved 11 February 2016. Costco Online UK Limited, UK Home Office, Hartspring Lane, Watford, Hertfordshire, WD25 8JS. Registered in England and Wales No. 8055444 TOBLERONE - Questions et Réponses". Toblerone.ch (in French). Archived from the original on 14 December 2014 . Retrieved 11 February 2016.Today it also announced it is c utting the price of petrol by 10p a litre for cash-strapped customers. things you probably didn't know about the Toblerone chocolate bar". Cool FM. Archived from the original on 9 November 2016 . Retrieved 9 November 2016.