Staropramen Premium Czech Lager Beer 24 x 330 ml (cans)

Product Information

Molson Coors had decided to strengthen these valuable assets while promoting the new “Life your way” positioning and has started a 360 campaign to bring historical Staropramen stories to life. Beer has been a staple of Czech culture for centuries, and Staropramen is one of the country's most iconic beers. So Staropramen tweaked Ležák’s recipe, raising the ABV and upping its bitterness one IBU, to 28, adding to the perceived quality of the beer, an ever-present challenge in a country where, Zappe says, discerning beer drinkers are very particular about their suds. It is well known that Czechs are among the best brewers in the world and coming from the centre of this great brewing nation is both an honour and a rewarding obligation to consistently deliver great beer.

Staropramen 6x330ml Cans | Beelivery | Same Day Delivery 1 hour

For a consumer who spends 3 seconds making a decision in front of the shelf, if those two numbers (10 or 12) aren’t there, you’re not even playing,” Zappe says. The Czech Republic's beer industry continued to grow throughout the 20th century, and today, the country is known for producing some of the best beer in the world. The brewery's location was chosen because it was close to a natural spring that provided the water needed to brew the beer. Our cans are ideal for taking to a friend’s get-together or are the perfect accompaniment to a cosy film night with delicious food! You should always read the label before consuming or using the product and never rely solely on the information presented here.

The beer's distinct taste comes from the combination of these high-quality ingredients and the brewery's traditional brewing methods. They can inspire us about what’s truly important at a time when so many people are trying to find their “true” way of life. The Czech brewer introduced its Staropramen 12 lager, in cans and bottles, in its home country in March, and the beer already has taken a 4 share of the fastest-growing beer segment in the Czech Republic. Staropramen's brewing process has remained largely unchanged since it was founded over 150 years ago. For more information about cookies, how the site uses them and your privacy, see our cookie information page.

Staropramen Cans - Dunns Food And Drinks Staropramen Cans - Dunns Food And Drinks

We tried to convey craftsmanship, attention to detail, passion, and respect for the milestones of the brand’s history, despite the limitations of the dynamark printing technology such as single-colour illustrations. We have specially converted our historical brewery into a captivating interactive journey through time, showcasing the unique history behind the source of Staropramen. The brewery was founded in 1869 in the Smichov district of Prague, and its name means "old spring" in Czech. This year, Cocoon has created a set of limited-edition cans, off-pack materials and videos that bring Staropramen’s historical stories to life around the world. The first records of beer production in the Czech Republic date back to the 10th century, when monks began brewing beer in monasteries.The brewery, with its specific genius loci, serves as a symbolic place where the spirit of the brand has been alive from the beginning in 1869. The production of beer was regulated by the state, and brewers had to adhere to strict quality standards to ensure that the beer was of high quality.

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Staropramen, perfectly balanced for over 150 years, is a traditional Czech Pilsner which is brewed with passion using the finest ingredients including premium Czech hops.Displaying true craftsmanship, passion and using only the finest ingredients the beer they created is known all over the world today as Staropramen.